Betstamp is a sports betting data and pricing company founded in 2020 in Ontario, Canada, by a team of professional bettors. What started as a bet tracker with verified records — the first app in the market that prevented users from editing or deleting their betting history — turned into a multi-product business spanning consumer tracking, pro-grade odds screens, and enterprise data infrastructure.
The company now operates across two sides of the market. On the consumer side, a free tracking app and a paid professional odds screen called Betstamp PRO. On the enterprise side, a sports betting API, a sportsbook pricing feed, and an SGP pricing engine. All products run off the same proprietary True Line model — a market-weighted fair value estimate built from 200+ sportsbooks, exchanges, and prediction markets, backtested on 5+ seasons of closing lines.
- Website: betstamp.app
True Line Methodology
The True Line is Betstamp’s core pricing engine. Most odds screens treat one sharp book as gospel. Betstamp weights each of its 200+ sources differently by sport, market, and prop type based on historical efficiency. It factors in line move direction and timing including steam moves and reverse line movement, applies bias correction per prop type, and uses an offshore-and-sharp-out reference set that catches smart money before regulated books adjust.
The model is backtested continuously and powers every Betstamp product — the PRO Odds Screen, the API feeds, the SGP engine, and the pricing feed sold to sportsbook operators.
Products — Consumer
Betstamp App (Free)
A bet tracker with auto-sync via BetSync across 50+ sportsbooks, real-time odds comparison, automatic bet grading, CLV tracking, and performance analytics sliced by sport, league, bet type, and market. The tracking is sync-only — no manual entry — which guarantees data integrity at the cost of coverage gaps. Available on iOS, Android, and web.
Use it to track every wager, compare lines across books before placing a bet, and break down ROI by every dimension. The dedicated Betstamp Tracker article covers the tracking features in full.
Betstamp PRO
A professional odds screen priced at $249/month for the Main package covering moneylines, spreads, and totals. Props and Live tiers require contacting sales and have capped user counts to preserve edge decay. The screen refreshes in sub-second, covers 2,500+ markets including player props and alternates, flags edges in real time against the True Line, and includes steam alerts, line history, and one-click bet tracking that flows into the free app.
Three tiers exist: Main at $249/month for pre-game markets, Props with capped seats available through sales, and Live with capped seats requiring approval. PPH books and alternates are available as add-ons.
Products — Enterprise
Sports Betting API
A single normalized API covering 200+ sources: 191 sportsbooks, 31 DFS and pick’em operators, 9 exchanges, and 11 prediction markets. Delivers real-time odds, player props with full alternate ladders, game props, futures, schedules, and automated bet grading. Available via REST or Server-Sent Events push stream, with a median refresh of 400ms and 99.99% uptime SLA. Includes SDKs for Python, JavaScript, and Go.
Sportsbook Pricing Feed
A white-label feed that pipes Betstamp’s True Line pricing directly into a sportsbook’s trading infrastructure. Covers pre-game and live markets with specialty pricing on props, alternates, and SGPs — aimed at operators whose in-house teams cannot match the coverage without doubling headcount.
SGP Pricing Engine
A correlation-aware same-game parlay pricing engine that compares SGP prices across 9+ sportsbooks simultaneously. Returns best available price, per-book odds, and deeplinks via a REST API in under 500ms. Also available visually inside the PRO Odds Screen. Used by market makers, sportsbooks, affiliates, and pro bettors.
Prediction Markets API
Full order book depth and live liquidity across all major prediction markets — Polymarket, Kalshi, and others — with sub-second pricing. Targeted at market makers and trading firms.
Promo Offers and Content
Betstamp also operates an affiliate and content layer: sportsbook, casino, DFS, and sweepstakes reviews and comparisons targeted at the North American market. The content includes a blog, podcasts, betting calculators, and league-specific odds pages. This is a secondary revenue stream that feeds SEO traffic into the main products.
Business Model
Betstamp runs a two-sided model:
- B2C freemium. The tracking app is free. PRO starts at $249/month and is capped to prevent edge decay. Revenue comes from subscriptions.
- B2B enterprise. API access, pricing feed, and SGP engine are sold through sales-led contracts. Pricing is undisclosed and likely depends on volume and integration depth.
- Affiliate. Promo offers and reviews generate commission income from sportsbook referrals.
The company deliberately restricts access to its highest-value products. The Props and Live PRO tiers have capped seats and require approval. The stated reason is that more users hitting the same line would erode the edge for existing subscribers.
Target Audience
Betstamp identifies six distinct audiences on its homepage:
- Professional bettors and syndicates
- Sportsbook operators and trading teams
- Market makers, exchanges, and prediction markets
- DFS and sweepstakes operators
- Media and affiliates
- Professional sports teams
The consumer products target the first and partly the last. The enterprise products target everyone else. This breadth is unusual for a company that started as a bet tracker — most tracking apps never grow into infrastructure providers.
Competitors
In the pro odds screen space, Betstamp PRO competes with OddsJam and Unabated. Its differentiator is the True Line model built from 200+ sources rather than one sharp book, plus capped user counts meant to preserve edge.
On the enterprise side, the Sports Betting API competes with The Odds API, SportsData.io, and DonBest for data feeds. The Sportsbook Pricing Feed competes with in-house trading teams at operator level. The SGP Pricing Engine has few direct competitors at comparable depth.
For the free tracking app, Betstamp has no direct competitor at feature parity — it is the only tracker with immutable verified records and auto-sync.
Betstamp’s main limitation is geographic focus. The platform is built for North American sportsbooks and bettors. European and Asian operators, plus the offshore books popular outside the US, receive less coverage. Anyone not betting at US or Canadian sportsbooks will find the free app incomplete and the PRO screen irrelevant.
See Also
- Betstamp Tracker — the free bet tracker app